Usage & Attitudes

We help our clients understand the nuances of consumer behavior and attitudes so they can develop effective products, services and marketing communications. More specifically, we can:

  • Explore consumer needs, attitudes and behaviour
  • Identify new target segments
  • Uncover unmet needs
  • Understand optimum media and messaging strategy

Techniques

We use a variety of techniques to understand consumer usage and attitudes, including online quantitative surveys, online research communities, buzz insight and advanced analytics.

Case studies

Ongoing customer understanding
Client mobile telecoms company
Objective provide a cost effective, ongoing research resource, specifically to help understand key consumer segments
Solution a closed community of 1,000+ consumers, incorporating discussion forums, blogs, polls, surveys and multi-media elements

 

Market understanding
Client Warburtons
Objective understand consumer awareness, usage and attitudes to rolls
Solution online panel survey with buyers of rolls

 

Student attitudes
Client NUS Services
Objective understand the student experience and how the NUS can help in optimising it
Solution short term online research community (V-Discussion™) amongst a representative sample of students